Gisele Gets Fancy (And Sporty) For Chanel N°5

It’s here: supermodel Gisele stars in Baz Luhrmann’s second short film for Chanel N.5, titled “The One That I Want,” and in typical Luhrmann fashion (no pun intended), it’s striking and intense. The three minute short film/ad (a 30 and 60 sec version will soon follow on TV) shows a somewhat different image from what the iconic fragrance has projected over the years. From the sexy and eternal Marilyn Monroe to a statuesque and glamorous Nicole Kidman (who appeared in Luhrmann’s first short film for Chanel N.5  in 2004), Chanel N.5’s newest interpretation of a modern woman seems to speaks to self-empowerment. And obviously, Luhrmann felt Gisele was the right choice to represent a woman who has it all – one who’s beautiful, physically strong, wealthy, has a thriving career and a huge mansion on the beach, etc.

But after viewing the piece a few times, I’m a little confused as to the story Luhrmann is trying to tell us. And I’m not the only one. Unlike Gucci’s recent short film, which was very cool and straightforward (starring another legendary supermodel,  Kate Moss), this one leaves the viewer with some unanswered questions. And if the main character wasn’t played by Gisele, the lifestyle presented all seems super unrealistic – and very Gwyneth Paltrow-y. Not that Chanel’s ever been a fashion label that strives to represent a realistic tone – the famous Parisian line has long presented an idealized life of a modern women. After all, it’s Chanel.

I’ll give the film this – it’s beautifully shot and, of course, Gisele looks gorgeous and fresh. The sets are super well done, and the clothes and jewellery are stunning. And perhaps the best part is the incredible musical piece, “You’re The One That I Want” by Lo-Fang. That dude can sing.

Check out the behind-the-scenes video of making the short film, below.

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